Fin-Nor, the legacy continues…

Bad Habit is stoked to announce our new partnership with Fin-Nor. This Legacy tackle brand dates back to the early 30’s during the glory days of big-game fishing. Fin-Nor started as a collaborative effort between inventor Frederick Martin Grieten and a handful of salty Miami Captains (like our Captain Jason) as they sought to build the very best reel possible.

Since 1933 Fin-Nor reels have hauled in more than 900 world-record fish from oceans throughout the world. This is their legacy, and we hope ours too.

Check out some of their new reels the next time you are fishing on Bad Habit or Reel Addiction. For more information or to view the entire line of world-class tackle visit

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